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Litmus: The Loss of Third-Party Cookies: How to Respond
Litmus just published a new insightful blogpost:
We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) But if your organization hasn’t yet made it a top priority, Google’s announcement to postpone its phase out of third-party cookies in Chrome until the second half of 2024 may be a very welcome chance for you to do exactly that. Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond. What are third-party cookies? Let’s start with the basics. Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. In March 2021, Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2023.
Continued here: The Loss of Third-Party Cookies: How to Respond
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