Top Deliverability’s Blog
Litmus: Animated GIFs in Email: Examples & How To’s [Guide]
Litmus just published a new insightful write-up:
As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages. According to our 2020 State of Email data, 51.28% of marketers said they’re using animated GIFs at least sometimes in their marketing emails. So how can you get in on this action? In this blog post, we’ll cover: What a GIF is The benefits (with inspiring examples) The downsides of animated GIFs How to make animated GIFs with Adobe Animate Animated GIF best practices Email client support and load times What is an animated GIF? GIF, which stands for Graphics Interchange Format
Read more here: Animated GIFs in Email: Examples & How To’s [Guide]
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!