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Litmus: Email Modules: Your Secret to Working Smarter
Litmus just published a new brilliant post:
Looking for a surefire way to inject a “work smarter, not harder” ideology into your email workflows? Allow us to introduce you to email modules! If you’re like the majority of respondents to our 2021 State of Email survey, your email volume and production demands have increased over the last year. Email modules and reusable components like snippets and partials can help streamline your workflows and increase efficiency, while allowing you the flexibility to build creative and on-brand emails that stand out in the inbox. Keep reading to find out: What is an email module? The benefits of modular email How to get started with modular design What is an email module? An email module is a reusable content block that can be put together in different combinations. The end result can be a full email, or a range of full email templates. (An email module is sometimes referred to
Continued here: Email Modules: Your Secret to Working Smarter
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