Email Design
Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. We recently hosted a webinar with our friends at Acoustic to discuss tactics for email personalization throughout the customer journey. Read on for tips shared by Litmus Personalization Product Marketing Manager, Angie Weyman, and be sure to catch the full webinar on demand. Getting started No matter where you are with applying email personalization, it’s not a set it and forget it strategy. Consumers’ habits, preferences, and purchase paths are constantly changing the way you analyze what’s working and where you can make adjustments. Here are three ways to build your email personalization roadmap. 1. Understand the data Personalization
To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Here’s how to create an interactive email, with seven interactive elements to help email developers get started. What is an interactive email? Why should you send interactive features in an email? Getting started with interactive email marketing Seven elements to try: Hover effects: Text Hover effects: Fades Hover effects: Background colors Hover effects: Background images Hover effects: Motion Flip cards Live polls What is an interactive email? As defined by interactive email expert Mark Robbins (on Humans of Email), email interactivity is “an action taken in an email that triggers an event, without leaving that
Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. Read on to learn: What is an email checklist? Why you should check your emails before you send them Six phases to sending the perfect email How to get Litmus’ Ultimate Email Marketing Checklist What is an email checklist? An email checklist is a list of items to review before hitting send, used as a reminder and aid to help reduce errors. The purpose of an email campaign checklist is simple:
This piece originally appeared in Customer Think The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized experiences from companies, with 76% expressing frustration when those expectations fall short. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. How it works Also called “adaptive,” “real-time content” or “smart” content, dynamic content automation
https://www.litmus.com/wp-content/uploads/2022/09/FF-Endy-0916.mp4 For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy, an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. Endy recently sent an email campaign utilizing Litmus Personalize to integrate their latest blog posts to help increase email engagement with both potential and existing customers on the topics tailored to their preferences and onsite behavior. The blog entries give subscribers helpful information about their products and how they can help people sleep easier, such as: Help choosing bed frames When to switch from a crib to a bed Signs its time to change your pillows In these content focused emails, Endy dynamically features two or three blog posts from each category that pertains to them, while ensuring that the reader is always shown the latest blog entries. By utilizing a feed that
Newsletters—recurring roundups of news, tips, or product updates—are the most popular type of emails that marketers send. In fact, more than 80% of respondents from our 2021 State of Email survey use them in their email marketing programs. Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. As popular as they are, they’re tough to do right. How do you create a newsletter that entices prospects to sign up—and keeps subscribers coming back for more? We’re sharing what makes a good newsletter, complete with six newsletter examples to help you get inspired, whether you’re looking to get started or looking to reimagine your current one. (And if you want a deeper dive, we break down all the key elements that make a good email newsletter in our new guide: Start and Grow Email Newsletters
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Read on to learn about why email click-through rates are important, how to increase CTR with best practices, and ways to improve them with each send. What is email click-through rate? Email click-through rate is the measurement of how many people clicked on a call-to-action (CTA) in an email This can take form as hyperlinked text or imagery. It is calculated by dividing the number of clicks by the number of emails delivered. Keep in mind
Email teams—especially the designers and developers that build campaigns—are constantly looking for ways to improve the production process. One tool we’ve found increasingly helpful (and seen others adopt to great success) is an email design system. Design systems in general are built for two reasons: efficiency and consistency. But what are email design systems, and how can they be used to improve your team’s performance? Read on to learn: What is an email design system? What’s included in an email design system? Benefits of an email design system How to create your own email design system What is an email design system? An email design system is a collection of reusable components, guided by standards that teams use to create on-brand emails more consistently and efficiently. What’s included in an email design system? An email design system usually consists of the following components: Brand colors and assets like logos, icons
Email is on the front line of engagement for marketers due to its effectiveness, according to Litmus’ 2021 State of Email Report. And because of that, we know email marketers spend countless hours trying to get it right—every time. Well, now you can show off all that hard work—and get rewarded for it! It’s time for the annual Litmus Email Excellence Awards where we get to recognize YOU and your team for your incredible efforts. And just as email continues to change, so have our submission categories for this year’s awards. So get excited and start collecting all the details from your most prize-worthy campaign of 2022! 2022 Email Excellence Award Categories Last year, we gave out seven awards to some extremely talented email marketers. As requested by the email geek community, we’ve made some category updates this year we know you’re going to appreciate. Did you have an exceptional
With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an email all about toilet paper. Who Gives A Crap All Birds Drizly Atlassian Stonly Automic Gold Keep Calm & Cook On Kelly Paszamant, Director of Demand Generation Who Gives A Crap Subject Line: How to store 48 rolls of toilet paper Preview Text: A very comprehensive guide (if we do say so ourselves) Kelly says: What stands out is the humor and creativity focused on an otherwise mundane topic. It’s toilet paper—we