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Litmus: Help! My Email Is Broken: Common Errors + Fixes
- July 22, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a brilliant post:
What is a broken email? Marketers love email for it’s reliability, effectiveness, and maybe most importantly it’s high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become a nightmare in Outlook or Gmail. On top of that, inbox versions, app updates, and browser changes can impact how an email looks. What looked perfect today might be broken tomorrow. The first step in designing on a deadline is preparing for the worst. Have safeguards built into your templates to cover any major problems you may encounter. —Logan Baird, Emma We’ve compiled some common email errors you might find, and how to incorporate safeguards into your next email campaign so you no longer have to say “my email is broken”. Generally, it comes down
Read the original here: Help! My Email Is Broken: Common Errors + Fixes
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