Top Deliverability’s Blog
Litmus: The Litmus Holiday Marketing Guide 2022: Tis’ the season…to start planning!
Litmus just shared a new brilliant blogpost:
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. One that can include tapping into personalized messages with perfectly selected gift ideas, segmentation to reach those abandoned carts, reminding people to purchase, or to help raise charity dollars before the year’s end. With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging. For many businesses
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