Top Deliverability’s Blog
Litmus: Litmus in TechCrunch: Personalizing Emails with Shopper Generated Content
Litmus just issued another brilliant story:
This piece originally appeared in TechCrunch Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion, contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers? That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. These connections grow awareness and increase the bottom line. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. There’s no magic solution for personalizing individual shopper or subscriber experiences. What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.
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