Technical
Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […] The post Google Analytics Email Marketing Tracking appeared first on SendGrid.
As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens. This post explains what Google prefetching is, how to detect prefetching, and what Twilio […] The post What is the Impact of Google Prefetching Opens? appeared first on SendGrid.
Need help figuring out the issues preventing your emails from reaching your intended recipients? Check out our list of bounce and block classifications now. The post Introducing: Bounce and Block Classifications appeared first on SendGrid.
A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice folks at MailChimp did gather enough image load data to confirm that the two are related, and prompted me to look into Private Relay a bit more. Apple have a nice description of Private Relay from the consumer perspective in their support pages, but the interesting bits are in their technical info for network admins. Their description there matches my black box testing of MPP image loads exactly, but the bit that clinches it is the directions for how enterprise networks can block private relay…
You’ve probably heard about Apple Mail Privacy Protection. Email marketing chat has been all a-twitter about it since it was announced in June. Skipping over all the “Openpocalypse” panic, what is it and what does it do? Image Loads It’s all about images in email and how they’re loaded (particularly invisible one pixel images that are used solely for tracking). Why do we care about image loads? Email marketers and ESPs have used the metadata included with image loads for years to grab information and metrics from their recipients. By using a unique name for an image they can tell when a particular recipient loads that image. That image load correlated with a particular recipient is what ESPs describe as “an Open”, and it means that means the sender knows the recipient read the email. They’ll often use an invisible, single pixel image that can be easily added to every…
Find the most recent updates to Apple’s Mail Privacy Protection from Twilio SendGrid. See new data, understand the impact & get tips on how to prepare for iOS15. The post Apple Mail Privacy Protection in 2021: Guide for Email Senders appeared first on SendGrid.
On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. Here’s what we know so far. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.
DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.
When it comes to SMTP servers, you have the option to use an existing SMTP relay server or create your own. Learn about the pros and cons of both options and how to create a free SMTP server with Twilio SendGrid. The post How to Create a Free SMTP Server (Plus Tips on Buying vs. DIY-ing) appeared first on SendGrid.
Protect your email program against spam and spoofing attacks. Learn why SMTP authentication is important and how it can help secure your account. The post SMTP Security and Authentication: How to Protect Your Email Program appeared first on SendGrid.