email metrics
Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […] The post Google Analytics Email Marketing Tracking appeared first on SendGrid.
Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase. So how do you know if your emails achieve this goal? One of the most helpful metrics is your email […] The post How to Measure and Improve Email CTR appeared first on SendGrid.