Technical
Measuring transactional email performance gives you insight into your email program’s health. Learn which deliverability metrics to track. The post How to Measure Transactional Email Performance appeared first on SendGrid.
I’m repeating the presentation I gave at M3AAWG in London for the Certified Senders Alliance.It’s all about how to send an email by hand, and how knowing the mechanics of how an email is sent can help us diagnose email delivery issues.We’re starting in about five hours from when I post this.Register at https://register.gotowebinar.com/register/2268789893122531343
I did a class at M3AAWG teaching the basic mechanics of sending an email, both really by hand using dig and netcat, and using SWAKS. No slides, but if you’re interested in the script I’ve posted a very rough copy of my working notes here.
Another day, another ESP telling a client to publish a SPF include for the wrong domain. It shouldn’t annoy me, really. It’s mostly harmless and it’s just an extra DNS look up for most companies. Heck, we followed Mailchimp’s advice and added their include to our bare root domain and it’s not really a huge deal for companies with only a couple SaaS providers. Still, it’s an incorrect recommendation and it does cause problems for some senders who are using multiple SaaS providers and Google. Both Steve and I have written different posts about SPF over the years. In fact, the Authenticating with SPF: -all or ~all post is the most visited post on the blog. I’ve even written almost this same post, pointing out that a lot of ESPs have bad recommendations for SPF records. Steve’s written about the technical ins and outs of SPF records in DNS and…
Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Email Unsubscribe Best Practices Every Marketer Should Follow appeared first on SendGrid.
Tools that you run from the command line – i.e. from a terminal or shell window – are often more powerful and quicker to use than their GUI or web equivalents. Their output is plain text so it’s much easier to copy and paste into an email or a slack conversation – sure, you can take a screenshot of a GUI tool and share that, but then the folks you’re sharing it with can’t copy the text out of it. And you can easily run them on a remote machine, which can be particularly useful when you’re diagnosing network issues, or email reputation issues that may be IP address based. Here are some of the tools I use daily, and how to install them on your laptop. (If you’re installing these for a class I’m giving we might have an alternate way to use them if you didn’t install them…
Add another layer of email protection and build your brand with a new standard known as BIMI (Brand Indicators for Message Identification). The post What Is BIMI? (Brand Indicators for Message Identification) appeared first on SendGrid.
Learn the ins and outs of password reset emails from what recipients expect in their emails to deliverability tips to ensure your password reset emails land in the inbox. The post Password Reset Email Message Examples + Deliverability Tips appeared first on SendGrid.
If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event Webhook appeared first on SendGrid.
Email deliverability should be a high priority for any sender. After all, you can’t achieve your email program goals if your emails never reach recipients’ inboxes. In a recent Twilio SendGrid webinar, we caught up with a panel of internet service providers (ISPs) to talk about the latest trends and best practices in email deliverability. […] The post ISP Panel: What We Learned About Sender Reputation, Spam and the Impact of Apple’s MPP appeared first on SendGrid.