Sendingblue: Isabelle Guis, Brevo CMO: The Impact of AI on Marketing

Sendingblue just released a new insightful write-up:

There’s a lot of buzz around AI right now. The emergence of generative AI means unparalleled opportunities for businesses to build more effective campaigns and earn a higher return on investment. As such, adoption is growing at an unprecedented rate. In 2019, the American Marketing Association reported a 27% increase in AI usage from 18 months prior. Next, in 2023, we saw ChatGPT gain 100 million users in the first two months after its release. As the numbers show, businesses are eager to use it. The question is, how can marketing teams harness AI effectively and efficiently as it continues to evolve? Read on for AI use cases & best practices, and a preview of what’s coming up in our webinar, “Revolutionizing Marketing – Harnessing the Power of AI”. How will AI benefit marketing? Machine learning is not a new tool for businesses. But new ways of using AI together

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