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HubSpot: 6 TikTok Myths, Debunked in 2022
- October 24, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new brilliant blog:
Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. For instance, isn’t it just a platform for teens? Specifically, teens who lip-sync? To help curb the confusion, we’ve rounded up a list of common TikTok myths to help you decide whether it deserves a spot on your marking roster. Let’s dive in. Myth 1: TikTok’s audience is too young. Brands mistakenly assume that TikTok is just for teens and young adults. Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly “growing up.” In fact, 36% of TikTok users in 2021 were between 35 and 54 years old, a 10% increase from the year before. On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot’s 2022 Consumers Trends Report. We predict these numbers
Continued here: 6 TikTok Myths, Debunked in 2022
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