Top Deliverability’s Blog
HubSpot: What is Spotlight on Snapchat? Discover Everything You Need to Know
- January 31, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a interesting blog:
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight on Snapchat? Spotlight Snapchat Features How to Use Snapchat Spotlight How Snapchat Decides Which Content to Feature on Spotlight Image Source Where it differs from other social platforms is that it doesn’t give users free rein to post comments on the videos shared on Spotlight. When first introduced in November 2020, users could only like and share. Then, Snapchat introduced Spotlight Replies, which allows businesses and creators to only display comments of their choosing from a pre-filtered pool. In addition, display names only appear for public users who are 18 years of age or older but private users can also share select videos to Spotlight. To
Read more: What is Spotlight on Snapchat? Discover Everything You Need to Know
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