SEO
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we’ll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year. SEO Challenges in 2022 A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm changes. The number one challenge for marketers is keeping up with algorithm changes. This doesn’t surprise me — in 2020 alone, Google ran more than 500,00 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps…
SEO is a basic technique to increase traffic from search engines. So – if the goal is to attract new visitors – all types of websites need to use this technique. To make this easier, there are several SEO plugins for WordPress, if you use this CMS for your website. Let’s find out more about them. SEO (Search Engine Optimization) is a technique for editing web pages, content and images to obtain the best possible ranking in search engines. When we talk about the latter, we are mainly referring to Google and its SERP (Search Engine Results Page), i.e., the search results page that a user sees after performing a keyword search. One of the strengths of WordPress is definitely the large range of plugins that allow you to extend the basic features. From the plugin that allows you to create contact forms and the one that allows you to…
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along with descriptive statistics and real-life examples to help you decide whether your business is best suited for SEO or PPC — or both. What is SEO? Search engine optimization is the process of enhancing your website’s visibility to make it rank and gain organic traffic from search engines. Just as…
Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword. But what happens when you want to expand outside of local markets? With Google now seeing more than 3.5 billion searches per day, there’s a massive opportunity for brands to capture new customers. The caveat is that existing SEO practices may not translate — and in some cases, may actually hurt your brand in other countries. To avoid this potential pitfall, a robust international SEO strategy is critical. Here’s what you need to know about what it is, how it works, how it’ll benefit you, and what steps you can take to create an effective plan. Ready? Shkojme! Idemo! Vámonos! Let’s go! Effective strategies leverage a combination of geographic and language data to develop SEO plans that drive reliable ROI. A…
There’s nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Plus, there’s still some secrecy behind how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for different queries. The good news is that there are several search engine optimization (SEO) tools out there — some free, some paid — that can help you view your website the way search engines like Google see it — this way, you can improve your ranking and relevance for your target keywords. Note: Some of the free tools below also offer paid plans while some of the paid tools also offer free…
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google. But did you know that 82% of B2B buyers also agree that content is important to achieving their own marketing goals? Faced with a problem, challenge, or even achieving a goal, they simply google it. And so, it’s a cold, harsh truth that without at least some presence on Google, your business faces a digital uphill battle. In this guide, you’ll discover a strategy to build your online presence — Search Engine Optimization (SEO). You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results. But before we begin, I want to reassure you of something.…
We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and frustrated. Fortunately, website developers are now incentivized to improve their site experience with the release of Google’s Core Web Vitals; a set of metrics that help site owners measure and improve the user experience of their web pages. Cumulative Layout Shift is one of these key metrics that measures the “jumpiness” of a website and how it unexpectedly moves as elements load. Let’s take a closer look at how this metric works, and how you can make sure your own website is following best practices so you rank higher on search engines and provide your users with a…
If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings. The challenge? Many small businesses don’t have the time, skills or expertise necessary to handle everything that comes with a solid SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions. The result? It’s worth considering an SEO consultant or agency to help manage this process and maximize your impact. In this piece, we’ll tackle key outsourcing operations, including how it can benefit your business — and why SEO can’t be entirely outsourced. Then, we’ll break…
If you could improve your website’s performance by 10%, would you? Site performance scoring is a complex web of metrics, and First Contentful Paint (FCP) is just one factor Google considers when evaluating page load speed. Responsible for 10% of a website’s overall performance score, FCP plays an important role in creating a positive user experience for visitors. A site’s First Contentful Paint (FCP) is the total time it takes a page to load from the moment the request is sent to the point that any content is rendered on the screen. The higher the FCP score, the slower the content loads. When visitors think a page takes too long to load, it can be a major red flag. In a study by Top Designs Firms, 42% of people said they would leave a poorly functioning website. But a low FCP score shows that the page is loading quickly, which…
SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO? Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO. In this post, let’s review what enterprise SEO is, what tools to use, and what it looks like in practice. What makes enterprise SEO different? The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages. While a small business or…