SEO
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If they drop the ball, they’re looking at a potential 32% increase in users saying goodbye. Time doesn’t wait for anyone. But don‘t sweat it. We’ve got your back! This article is all set to be your guide, helping you navigate these digital waters. We‘ll show you how to improve core web vitals, ramp up your website’s performance, and how these little tweaks can significantly impact Google’s search rankings. Keep reading to learn how to build a better, brighter, SEO-enhanced website. What exactly are core web vitals? While it’s instantaneous, online pages load in pieces, which
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts. Download this checklist and save it to your desktop to check-off an SEO tip every time you complete it. 1. Spend as much time on the SERPs as you do in tools. Even though an algorithm dictates a search engine’s results page (SERPs) rankings, the algorithm rewards web publishers that craft the best content on the internet. Because of this, it’s important to understand search intent. To accomplish this, we analyze a keyword’s SERP and determine the problems users are trying to solve when searching for this query. Aja Frost, Director
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we’ve hit in the last two years in particular are a testament to the user-centric approach we’ve applied. So how did we do it? We’ve been able to achieve the growth we have by painstakingly balancing the needs of existing and potential Hotjar users with the demands of search engines. We’re relentless in our commitment to satisfying our readers, but we’re not naive to playing the search engine game. To succeed at a high
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before. But are they correct, or is this just wishful thinking? Here, let‘s dive into how SGE could impact your site’s ranking for the long haul. The Pros of AI-integration into Search Engines As mentioned above, most web analysts expect AI integration to affect the SERPs positively. For instance, SGE will positively impact user experience. It will provide more accurate and relevant information and allow users to find what they’re looking for more quickly and efficiently. Furthermore, an AI-integrated search engine will create more personalized results based on user
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content. This will greatly alter how your competitors’ approach content creation — and it should alter how you approach it, too. Along with AI, Google’s introduced a change to its search ranking factor from E-A-T to E-E-A-T. With that extra “E”, your expertise matters more than ever for ensuring your website shows up on search. To figure out how to combat these challenges, we’ve reached out to experts at Semrush, Search Engine Journal, and HubSpot. Here, learn from
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis? Imagine a competitor analysis as if you were going snorkeling in your competitor’s SEO ocean. You get to explore how they’ve set up their SEO strategies and the keywords they’re aiming for. Pretty neat. It’s like having your secret map to find the treasure before your competition. Simply put, it’s like stealing a glance at the playbook of the top dogs in your industry. You get to see what they’re doing with their SEO and use that
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive formal training or real-world experience. Authoritativeness: Certification or the ability to be seen as an authority on a given topic. Trust: The overarching element that all the above seek to satisfy. How does E-E-A-T impact SEO and content rankings? Well, it’s not technically a ranking factor but it can affect
SEO helps businesses keep their website visible to people looking for what they offer. It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements. The person at a business who monitors trends and helps sites remain visible is an SEO expert. In this post, we’ll discuss exactly what they do and advice from experienced HubSpotters on how to become one. What is an SEO expert? An SEO expert monitors search trends and uses analytics to help businesses build websites that rank highly in search engines, reach target audiences, and meet business objectives. The optimized websites they help create generate leads and drive conversions to support business growth. A successful SEO expert: Has a well-rounded understanding of on-page, technical, and off-page SEO and how each impacts site performance independently and together. Understands how search engines and SERPs
Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search. Buying a house is no different. The National Association of REALTORS reported that 97% of buyers used the internet at least once during their search, with about half ending up buying a home they found online. Just having a website is part of the game for realtors these days. If you’re in a competitive market, just having a website might not be enough. For realtors looking to maximize the results, you’ve got to invest more energy to attract buyers through search engine optimization (SEO). Keep reading for a comprehensive overview of how SEO can level up your real estate website. Table of Contents What is real estate SEO? Benefits of Real Estate SEO Getting Started With Real Estate SEO Best Practices for Real Estate SEO
SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Let’s dive in. Table of Contents What do SEO services do? The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? What do SEO services do? Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on