HubSpot: Enterprise SEO: Everything You Need to Know

HubSpot just issued a brilliant post:

SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO? Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO. In this post, let’s review what enterprise SEO is, what tools to use, and what it looks like in practice. What makes enterprise SEO different? The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages. While a small business or…

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