Top Deliverability’s Blog
Sendingblue: What is a Webhook & How to use it to Track Email Marketing Activity
- November 4, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a new insightful write-up:
Ever wonder how webhook integrations could benefit your email marketing campaigns? Read on to find out what a webhook is and how to use it in your marketing strategy. Webhooks are tools that allow web apps to communicate with each other in real time. Many companies use webhooks to connect services and track their marketing efforts. Read on to learn more about webhooks and how to use them in your email marketing campaigns. What Is a Webhook?How Do Webhooks Work?Webhook vs API: What Is the Difference?What Is a Webhook Used For in Email Marketing? What Is a Webhook? A webhook (also called “reverse API” and “HTTP callback”) is a tool that allows two different systems or web applications to share information. Webhooks work with event-based triggers. When a specific event occurs in one web app, the webhook will send the other app notifications in real time. Webhooks have a vast
Continued here: What is a Webhook & How to use it to Track Email Marketing Activity
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