Top Deliverability’s Blog
Sendingblue: 5 Steps to Simplify Your Fashion and Retail Martech Stack
- March 21, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a interesting story:
You no doubt know the increasing complexity of modern marketing technology all too well. It’s all due to the world — and fashion and retail in particular — becoming more complex by the second. But it doesn’t have to be this way. Find out how to simplify your martech stack now. Have a guess how many martech tools exist nowadays. Hundreds, thousands? The answer is almost ten thousand, 9,832 to be exact — and, of course, more are launching every day. Between 2012 and 2022, the number rose from 350 to where we are today — a growth of 2,738%. This evolution is driven by the emergence of new channels, higher customer expectations, shifting working styles, remote work, and other factors. There’s also another number to consider, though: 42% — that’s the extent to which marketers are currently utilising their martech capabilities, according to research from Gartner. And, this number
More here: 5 Steps to Simplify Your Fashion and Retail Martech Stack
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