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Sendingblue: 4 Trends Shaping Retail and Fashion Martech in 2023
- March 21, 2023
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared another engaging post:
Retail and fashion brands are undergoing rapid change — with significant implications for their marketing technology. Here’s what we can expect this year. 2023 appears to be shaping up to be an interesting one, particularly for marketers in the retail and fashion sphere. With certain developments reaching a peak and new difficulties arising, technology needs to be front and center of all things marketing now more than ever. With this in mind, let’s take a closer look at four trends that will bring change to retail and fashion martech in the coming months: Hyper-Personalization Becomes the ExpectationThe Pendulum Stays Firmly on the Existing Customers’ SideSocial Commerce Is Going MainstreamFrom the Metaverse Back to Reality Hyper-Personalization Becomes the Expectation It’s certainly nothing new that consumers want to be treated as individuals. Impersonal bulk emails and recommendations completely at odds with our tastes and preferences are not likely to motivate us to
Continued here: 4 Trends Shaping Retail and Fashion Martech in 2023
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