Marketing
Fall is always exciting. Traditionally, friends and family get together, the streets buzz with shoppers, restaurants are full, and gifts are exchanged. While some of that may be curbed this year due to the coronavirus — it’s still a time for joy and merriment. It is hard to believe, but fall is just around the corner. Kids will be heading back to school — whether virtually or in-person — and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why below, we’re sharing our best fall newsletter ideas, plus some fall email…
The holidays and the end of the year will be here before you know it. As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals. This year, Giving Tuesday is November 30, 2021. However, it’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. People like to show support at the end of the year because they: Feel happier when helping others in need around the holidaysWant to feel like they are making a differenceLike to take advantage of tax deductionsWant to be connected to something positive While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors. Make sure you’re getting their attention with your fundraising marketing…
That was a longer than intended hiatus from blogging. I’ll be honest, though, talking about email just seemed so trivial in the face of what was and is continuing to happen. I posted this over on slack, earlier, and Steve pointed out I should make it public on the blog. It’s as good a way as any to come back to the blog. With everything going on in the US, people are applying the brakes to some types of content and speech. These are not, at the moment, going to be nuanced or careful. They’re trying to stop violence, insurrection and sedition. This is potentially a place of ‘block it all and we’ll sort it out later’ I think folks should expect filters to tighten down on content – particularly political content – in the next few days and lasting for at least a few weeks. I don’t think this…