HubSpot: Sustainable Marketing: Key Principles & How to Leverage It [+Examples]

HubSpot just published a new engaging blogpost:

In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown. IBM ran a study in 2020 on consumer behavior and found that 57% of consumers are willing to change their shopping habits to be more environmentally conscious. In the same study, nearly eight of out 10 respondents stated that sustainability is important to them. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? We’ll cover that and more below. Green Marketing vs. Sustainable Marketing While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader. It encompasses green marketing but it also includes practices that go beyond…

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