HubSpot: What Does the De-influencing Trend Mean for Influencer Marketing?

HubSpot just shared a brilliant article:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. Now that the term de-influencing has become more popular, there are videos under the hashtag for nearly every niche including: Gamers sharing which chairs, microphones, and headsets they felt weren’t worth the money Dermatologists telling users which skin care products to skip Sephora employees posting about the makeup products that aren’t worth the hype Wedding planners who discuss de-influencing in the wedding industry What’s causing the skepticism around influencing? For starters, high inflation and economic uncertainty have

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