HubSpot: Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai

HubSpot just issued another brilliant blogpost:

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte’s new foundation. Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach. @jackmacbarstool This is elite #journalisming ♬ original sound – Jack Mac From the moment participating creators started documenting their travels, the trip was met with mixed reactions from social media users and marketers. Some users felt the luxurious trip was out of touch during a time of economic insecurity. Other social media

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