Top Deliverability’s Blog
HubSpot: How TikTok Is Evolving From Social Media App to Entertainment Platform
- March 7, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another engaging post:
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app. Though the status of his app is unclear, in 2023 Snoop Dogg decided to re-release the Death Row catalog on streaming platforms — after making it available exclusively on TikTok for a week. @snoopdogg Tha Dogg checcin in. Excited to tell y’all Death Row Records music is back for you to enjoy. Go get the songs on TikTok’s curated Death
Read more here: How TikTok Is Evolving From Social Media App to Entertainment Platform
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