mailjet
2023 is setting out to be another challenging year for marketers around the world. To help you prepare and optimize your strategy in the new year, we’ve recapped the email marketing trends that will shape the world of email in 2023.
Transactional emails are the bread and butter of email marketing. We’ll show how they play a vital role in customer communications and how to unlock their potential marketing avenues.
Receipt emails (and all post-purchase emails) are part of what’s called “transactional” emails. As marketers, there’s one thing you need to know about them, i.e., they have the highest open rates among all emails sent to recipients.
Digital marketing isn’t as simple as sending a message and watching open rates and click-through rates increase daily. That’s why it’s essential to continually expand your knowledge as an email marketer and stay up to date on the latest trends, best practices, and tips.
If you’re going through a creative dry spell, here are different ways and methods to reap the optimum benefit from each email message. We’ll run through how to modify existing content by using email to drive additional traffic and tweak content for email.
What are small businesses expecting as the world falls into tough economic times? Find out what our survey reveals and get advice for creating a communication strategy that will help keep your business running smoothly – even in a recession.
There was a time when paid advertising was king for small businesses. But local TV spots, direct mail, and prominent billboards are now considered costly and difficult to track. Now, traditional advertising has been usurped by email marketing. Its impressive return on investment (ROI) and its ability to amplify other marketing initiatives make it the best channel for businesses at any stage of their growth – including SMBs. Email marketing is easy to implement and deploy, even for beginners. Today, we will walk through the essential tips and strategies every small business marketer should know. Table of Contents Why email marketing is a great tool for SMBs Email marketing is different Main benefits of email marketing for SMBs Steps SMBs should follow to get started with email marketing Building your first email list Designing templates for your email marketing campaigns 11 key email marketing tips for SMBs 6 great email
When it comes to protecting our planet, every step toward cleaner practices – small and big – counts. So, what if we told you that emailing, as clean and green as it seems, actually has a carbon footprint? We recently wrote about green marketing and the environmental impact our marketing activities have. But what about email specifically? What does the carbon footprint of email look like, and is there any way to reduce it? World Environment Day is just around the corner, and there’s no better time to do an eco-conscious deep dive into the world of email. Let’s explore what contributes to email’s carbon emissions and find ways to help email marketers go green. Table of Contents Email’s carbon footprint What are the main reasons behind email’s carbon footprint? The issue with spam Size matters Servers and network Devices Email Expiration Date: Reducing email’s environmental impact through innovation How…
Help your heroes find their way What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience. In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way? In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending. In this ebook, you will find: What Luke Skywalker has in…
Have you ever noticed that the way your email campaign looks after you hit send doesn’t quite match what you expected to find? Did you ever see an email display one way in Gmail and another way in Apple Mail or Outlook? Usually, you can blame those types of problems on a lack of email standards. Different mailbox providers have their own ways of rendering HTML and CSS. They also have different levels of support for things like web fonts, interactive elements, and dark mode emails. Those inconsistencies account for some of the biggest email marketing headaches. If your campaign doesn’t render as expected, it could easily mean your subscribers won’t engage and take action. A new group that includes some of the smartest email professionals around aims to fix all that by setting standards for email development. We’re excited to tell you about this community-led initiative. It’s called the…