Facebook Marketing
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. Facebook Statistics Facebook Statistics for Business Facebook Video Statistics Facebook Advertising Statistics Facebook Demographic Statistics Facebook Statistics Here are some general Facebook statistics marketers should know. 25% of marketers list Facebook as one of the most effective platforms for building community on social media, according to our Social Media Trends 2023 Report. Facebook is the most popular social media platform marketers use in 2023, and it has the best ROI compared to every other platform, according to our 2023 State of Marketing Report. As of July 2023, Facebook has over 3 billion monthly active users
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a section. Should you create a Facebook Group for your business? Facebook Group vs. Facebook Page How to Create a Facebook Group How to Pin a Post in a Facebook Group How to Create a Poll in a Facebook Group How to Create a Private Facebook Group Facebook Group Management Tips Recently, companies have taken advantage of groups. Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Other brands, including National Geographic and Instant Pot, have followed suit
If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage. Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks. What is Facebook Insights? Facebook Page Insights vs. Facebook Audience Insights Where is Facebook Insights? How to Use the Facebook Insights API How to Export Facebook Insights Data Top Facebook Insights Metrics How to Interpret Facebook Insights Facebook Page Insights vs. Facebook Audience Insights Despite having similar names, Facebook Insights and Facebook Audience Insights have completely different functions. Facebook Insights visualizes incoming data from your business page so you can
Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a HubSpot poll, 51% of respondents reported primarily using Facebook for product research. Given this, it’s essential to understand how to use the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Keep reading, or jump to the section you’re looking for: Why should businesses post on Facebook? How often should you post on Facebook? What makes a business Facebook post great? 41 Facebook Post Ideas For Your
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let’s discuss how you can use Facebook to promote your business. 1. Sign up for a business page. The first thing you need to do is create a business page. This is a simple process. All you have to do is log on to Facebook, click “Pages” in the left sidebar, and then “Create New Page.” To get started, you’ll upload a
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a valuable tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business. In this post, you’ll learn everything you need to know about Meta (Facebook) Business Manager and how to use it to generate brand awareness on Meta’s social platforms. Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook. Here, we’ll delve into how
Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live. In this post, we’ll walk through: How to broadcast on Facebook Live via your mobile device How to go live on Facebook from a desktop How to analyze your live video’s performance Tips and tricks for getting the most out of the platform Facebook Live is a feature of Facebook that lets users livestream directly to…