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Constant Contact: How to Segment an Email List (with Examples)
- February 25, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just published a interesting write-up:
If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Email segmentation simply means dividing your email list into smaller groups of people. You might create groups based on information like interests, demographics, or preferences on products or services. Once you’ve segmented your email list into groups, you can send more relevant emails to those groups, rather than sending the same emails to your entire subscriber list. Naturally, you’re probably wondering how to segment an email list to meet your goals. Don’t worry — you’ve come to the right place. In this article, we’ll show you why email marketing segmentation matters (and will back it up with email segmentation statistics). Then, we’ll share simple segmentation techniques you can use to drive results for your…
More here: How to Segment an Email List (with Examples)
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