Content Planning
Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been proven to trust influencers more than their friends. For instance, lifestyle subscription box FabFitFun has a target audience of women “ages 18-34, who love a good deal [and] want to hear about the latest and greatest trends in beauty, fitness,…
To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more. Content Marketing Analytics There are a number of marketing analytics tools available with customizable metrics, a variety of visualizations and dashboards, and integrations to help you measure the impact of your marketing strategy. Let’s dive into your best options. 1. HubSpot Marketing Analytics and Dashboard Software Source Best content marketing analytics tool for: Measuring the performance of all your marketing campaigns and combining resulting data with your marketing software and CRM platform. HubSpot’s Marketing Analytics and Dashboard Software makes it easy to access all data and insights from a single location in seconds. Trigger and/or schedule touchpoints, track custom interactions that are unique to…
In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs.Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Below, let’s review content marketing — the benefits of producing consistent, high-quality content, and how to measure success. According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets. Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique. Consistency in brand messaging is one of the many factors that determine the growth and success of your business. Big brands know how to portray their brand consistently and at every customer touchpoint. The same reasoning applies to content…
All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy. In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy. It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs…
The irony doesn’t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation, How to Develop a Content Strategy: A Start-to-Finish Guide, and How to Write a Request for Proposal. Here, we’ll explore the right structure to use when making a how-to guide and how to write a comprehensive how-to guide. We’ll also take a look at some impressive examples of how-to guides for inspiration. Let’s dive in. Benefits of Creating a How-To Guide How-to guides are valuable opportunities to reach new audiences with useful, high-quality content. For both B2B and B2C businesses, how-to guides are often necessary for a healthy lead generation strategy. For instance, consider how many people search “How to [fill in the blank]” on Google…
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” The answer: we rely on an editorial calendar in Google Calendar to stay keep our content organized. There are a lot of great calendar tools out there you can choose from. In fact, for those of you who are HubSpot customers, there’s a marketing calendar built right into HubSpot’s software. But after trying a ton of other solutions, our team found that we really operated the best with just a simple Google Calendar. In fact, this has actually been the longest-running editorial calendar solution our team has ever seen. Here’s how we set it up. Follow Along With Free Editorial Calendar Templates Download the Template for Free 1. Download HubSpot’s free editorial calendar templates. First thing’s first: Download the calendar templates, above (they’re free.) By doing this,…
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe you know this is the job for you, but want to make sure you’re prepared to be successful. Below, you’ll find everything you need to know about content managers, from what they do to how to become one. Let’s take a look. What are content managers, and what do they do? Content managers develop and distribute timely, relevant content for audiences. To do that, they have a deep understanding of their company’s brand voice and use it to communicate with customers. In addition to creativity, being a content manager usually involves the management of projects…
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we’ll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we’ll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website’s visibility on the search engine results pages (SERPs) and drive traffic to your…
Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If you’re missing this kind of organization for your company, consider investing in a content audit. They are an excellent planning resource and roadmap for future content creation, while organizing analytics so you can refer back to high-performing posts if needed. In this post, learn how you can perform one for your own business, and discover high-quality tools to help you streamline the process. Content Audit Goals Running a content audit for your website can prove to be beneficial for your traffic and improve the experience of your readers. First, content audits help you take note of the areas on your…