HubSpot: What Is Content Seeding & How Does It Work? [Examples]

HubSpot just released a brilliant write-up:

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been proven to trust influencers more than their friends. For instance, lifestyle subscription box FabFitFun has a target audience of women “ages 18-34, who love a good deal [and] want to hear about the latest and greatest trends in beauty, fitness,…

Read the original here: What Is Content Seeding & How Does It Work? [Examples]