HubSpot: What Are Content Managers, and How Do You Become One?

HubSpot just released a insightful write-up:

Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe you know this is the job for you, but want to make sure you’re prepared to be successful. Below, you’ll find everything you need to know about content managers, from what they do to how to become one. Let’s take a look. What are content managers, and what do they do? Content managers develop and distribute timely, relevant content for audiences. To do that, they have a deep understanding of their company’s brand voice and use it to communicate with customers. In addition to creativity, being a content manager usually involves the management of projects…

More here: What Are Content Managers, and How Do You Become One?