HubSpot: What Is Content Intelligence?

HubSpot just released another brilliant story:

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020. Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy. In this post, discover what content intelligence is, and the benefits that it will bring to marketers leveraging it as a tool to create their own content marketing strategy. It is essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs…

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