HubSpot: 16 Content Marketing Analytics Tools That Finally Do What You Need

HubSpot just shared a new engaging blog:

To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.   Content Marketing Analytics There are a number of marketing analytics tools available with customizable metrics, a variety of visualizations and dashboards, and integrations to help you measure the impact of your marketing strategy. Let’s dive into your best options. 1. HubSpot Marketing Analytics and Dashboard Software Source Best content marketing analytics tool for: Measuring the performance of all your marketing campaigns and combining resulting data with your marketing software and CRM platform. HubSpot’s Marketing Analytics and Dashboard Software makes it easy to access all data and insights from a single location in seconds. Trigger and/or schedule touchpoints, track custom interactions that are unique to…

Continued here: 16 Content Marketing Analytics Tools That Finally Do What You Need