HubSpot: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

HubSpot just released a brilliant write-up:

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we’ll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we’ll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website’s visibility on the search engine results pages (SERPs) and drive traffic to your…

Read more here: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide