HubSpot: How to Run A Content Audit in 2021

HubSpot just released another insightful blogpost:

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If you’re missing this kind of organization for your company, consider investing in a content audit. They are an excellent planning resource and roadmap for future content creation, while organizing analytics so you can refer back to high-performing posts if needed. In this post, learn how you can perform one for your own business, and discover high-quality tools to help you streamline the process. Content Audit Goals Running a content audit for your website can prove to be beneficial for your traffic and improve the experience of your readers. First, content audits help you take note of the areas on your…

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