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Small-mid-sized companies can expect to spend anywhere between $10,000 to $100,000 per year on data analytics costs . The amount you will pay depends on the number of employees and your business needs . However, companies should set aside approximately 2-6% of their total budget for data analytics. Data analytics is no longer a thing for only large enterprises. Today, small and mid-sized businesses also generate a sizable amount of data. Business owners can gain helpful insight and make more informed decisions with data analytics. This post provides everything you need to know about data analytics costs for small and mid-sized companies. Read on to discover how much you’ll spend while optimizing your business. Data analytics costs should represent 2-6% of your expenses Most companies dedicate 2-6% of their total expenses to data analytics, including tools, salaries, and services.  If a company has a revenue of approximately $2M, it would

Email marketing agencies can help you create an impactful email marketing strategy . Here’s what to look for when choosing an email marketing platform for your agency, plus Brevo’s top agency picks. It takes time and effort to come up with effective email marketing campaigns. That’s why many businesses turn to email marketing agencies.  Email marketing agencies have the marketing tools and expertise that some companies lack. With the help of an email marketing agency, you can drive email revenue for your business. Read on to discover more tips and Brevo’s top email marketing agencies. What is an email marketing agency? An email marketing agency is a company that provides email marketing services. They help businesses: Craft an email marketing strategy to achieve their business goals Create email automation workflows Design professional email templates Analyze email subject lines and run A/B testing Build email lists and manage list segmentation to

Ready to migrate from Mailchimp to Brevo and start saving big on email marketing ? Follow along for everything you need to know about getting your contacts from Mailchimp to your shiny, new Brevo CRM dashboard.  Affordable emailing with the best Mailchimp alternative is clicks away! How to migrate from Mailchimp to Brevo step by step To make the migration happen, you’ll be using your Mailchimp account, a Brevo account, and a Mailchimp integration from within Brevo. 1. Create your Brevo account To begin, create an account on Brevo’s Marketing Platform. You can choose from the free plan, or start right away with a paid plan for advanced marketing features.  Create my free Brevo account now 2. Clean Mailchimp contacts Before moving your contacts over from Mailchimp’s email marketing platform, we recommend cleaning your email list. This will ensure you import contacts that want to keep engaging with your brand.

Software as a service (SaaS) is a fast-growing industry. As software companies evolve, so does their need for SaaS marketing automation .  Many people assume that SaaS marketing automation is limited to email marketing. While email marketing automation software a good start, there’s so much more to it than setting up a welcome email sequence. SaaS marketing automation covers the whole range of activities your marketing team performs. This includes generating leads and tracking campaign performance. Automation lets SaaS companies personalize and optimize campaigns. It also helps them streamline repetitive tasks, so they can avoid getting bogged down in manual work. This article will go over the benefits of SaaS marketing automation as well as the best tools for your SaaS business. Brevo HubSpot ActiveCampaign Slack Sprout Social Supademo Jasper Improvado What is SaaS marketing automation? SaaS marketing automation helps software companies streamline marketing processes and tasks. This includes lead

Mailchimp is a big name in the emailing world. With recent pricing changes and new usage limitations on the free plan , what can you do with Mailchimp ’s free offer?  Mailchimp, an Intuit company since October 2021, is a user-friendly email marketing platform. After several price hikes in the past two years, users are turning to the free plan to create email campaigns.  Features on Mailchimp’s free plan What can you do with Mailchimp for free? Email marketing Mailchimp is an email marketing platform. It also offers some multichannel features, such as signup forms and landing pages to support your email campaigns.  Design emails with 7 free email templates Mailchimp offers seven free email templates to get you started. To access the full 137 templates, you have to upgrade to the Essentials Plan.  Free email templates on Mailchimp When designing your email, you can link to your Instagram feed

Finding the best bulk email software has always been a challenge. With the new Gmail and Yahoo sender requirements , it’s become even more stringent.  You need a platform that handles compliance for you. That way, you’re free to focus on crafting effective email campaigns. To help you out, we’ve picked the 12 best bulk email services that meet these requirements. All that’s left is choosing the one that meets your goals and budget. Brevo GMass Mailchimp AWeber Mailgun Mailjet Constant Contact MailerLite Omnisend Elastic Email Amazon SES Mad Mimi 3 Considerations for Google’s and Yahoo’s email guidelines Your bulk email service provider impacts whether your messages reach inboxes. Here are the key factors to keep in mind when evaluating bulk email software: 1. Authentication and reputation management Choose a platform that makes it easy to manage essential domain authentication protocols (i.e. SPF, DKIM, and DMARC).  According to the updated

The economic outlook changes from year to year and financial institutions have to adapt in order to find new clients and grow their business. Marketing automation for financial services is a powerful tool that helps agents and brands succeed no matter the outlook. Financial institutions encounter unique challenges in their marketing efforts. These challenges include personalized communication at scale, lead generation, cross-selling, upselling, and accurate campaign tracking.  The good thing is, automation is there to solve these exact issues. Read on to learn how automation streamlines marketing tasks and improves the customer experience.  How to get started with marketing automation for financial services To automate campaigns, you’ll need a marketing automation platform or all-in-one CRM, like Brevo. As of 2022, 42% of financial institutions already use marketing automation. From your account dashboard, you can navigate to your automations tab. Most platforms will give you some premade automation recipes to start

French interior design startup Rhinov uses automated emails to drive web traffic and conversions. Learn how they do it in this marketing automation case study . Rhinov launched in 2013 with a novel concept. Simply upload a photo of the room you want to redecorate. A few days later, Rhinov’s professional designers will send you a 3D simulation. Everything happens online — no in-person visit needed. To boost conversion rates, Rhinov needed a comprehensive marketing automation solution. That’s why they turned to Brevo in 2016. Thanks to automation, their marketing strategy was a success. Rhinov’s numbers speak for themselves. After starting with Brevo, 26% of their web traffic and 32% of conversions came from marketing automation. “The marketing automation platform is very quick to install and extremely intuitive and flexible. Its powerful API also made it possible to sync our contacts easily on Brevo.” Xavier Bouteiller, Marketing Manager @ Rhinov

Do you need a way to piece together scattered customer data without having to rely on IT teams to constantly track it all down? A customer data platform ( CDP ) is exactly that — a single source of truth of all your customer data and a game-changing tool for elevating your brand experience.  Read along for an in-depth look at what customer data platforms are, how they work, and real-world use cases.  Customer data platform definition A CDP is software that helps businesses centralize, organize, and analyze data, primarily zero and first-party data, about their customers. The data is then processed into unified customer profiles that can be used in other business systems and tools. The result is consistent data that is easily available to all teams. Customer data platform visualization Why do companies need a CDP?  Customer data platforms come with a host of advantages, especially for customer

Choosing marketing automation software for your agency is a strategic task. It should streamline your internal workflows while maximizing the value you provide to clients. To help you save time, we’ve selected 10 marketing automation tools designed for the unique needs of agencies. These tools cover a range of use cases. Many also offer agency-specific plans with perks like partner programs and priority support. Want to learn more about marketing automation for agencies? Here are the top features and tools. Marketing automation for agencies: 3 key features Here’s what you should look for when choosing a marketing automation tool for your agency. 1. Multi-account management Multi-account management functionality lets you set up multiple sub-accounts or workspaces within a single interface. So instead of constantly logging in and out when switching between clients, you can simply navigate to a different tab or account. Every tool in your tech stack should offer: