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Gen Z is an increasingly important consumer group, but they’re often lumped in with millennials. Learn how to market to Gen Z through email. The post Strategies for Marketing to Gen Z appeared first on SendGrid.
Outbound marketing is great for casting a wide net, while inbound marketing reaches a more targeted audience. Learn more about the differences between inbound and outbound email marketing. The post Inbound vs. Outbound Email: What’s the Difference? appeared first on SendGrid.
Want to know how to build a scalable Twilio SendGrid account structure? Learn the best practices to configure your parent account and subusers here. The post Subuser Deep Dive: Demystifying Twilio SendGrid Account Structure appeared first on SendGrid.
Video is a great way to boost engagement with recipients in your marketing emails. Learn how to use video in your email marketing strategy. The post How to Start Using Video in Email Marketing appeared first on SendGrid.
Ever wondered what negative signals are and if content matters in filtering? Learn those answers and more from our Deliverability Expert. The post Ask the Expert: Sridhar Chandran, Senior Deliverability Consultant appeared first on SendGrid.
Notification emails are an important part of your marketing strategy. Learn more about notification emails and best practices for customer engagement. The post 7 Best Practices for Sending Effective Email Notifications appeared first on SendGrid.
Send flawless emails (every time) by following the steps in our email marketing checklist before you press send. The post Ultimate Email Marketing Checklist (22 Best Practices) appeared first on SendGrid.
Want to take your email signature marketing campaigns to the next level? Follow these tips, best practices, and examples. The post 11 Email Signature Marketing Best Practices appeared first on SendGrid.
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […] The post How to Send a Secure Email for Access and Delivery appeared first on SendGrid.
Abandoned cart emails are a non-negotiable part of any ecommerce store’s marketing strategy. Get started with examples, templates, best practices, and more. The post [2022] Best Abandoned Cart Emails: Examples + Subject Lines appeared first on SendGrid.