SendGrid
Emails get sent to spam for various reasons, and even the most experienced senders run into occasional inboxing issues. The post Why Are My Emails Going to Spam? appeared first on SendGrid.
Conversations are the future of customer engagement. Discover how you can use a conversational marketing strategy to build & nurture relationships with your customers. The post What Is Conversational Marketing? appeared first on SendGrid.
Learn how to make interactive emails by implementing interactive elements, like swapping images or changing colors on hover, into your email campaign with these 5 examples. The post How to Make Interactive Emails appeared first on SendGrid.
When was the last time you got an invitation in the mail? It was probably for a wedding, right? Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. Email invites have many benefits for businesses, including: You […] The post The Full Guide to Event Invitation Emails [9 Best Practices + Examples] appeared first on SendGrid.
Using email for appointment scheduling creates clear communication and can help reduce no-shows. Learn the best practices for appointment emails. The post 8 Best Practices for Email Appointment Scheduling appeared first on SendGrid.
From writing captivating subject lines to designing polished email content, we’ll give you the hottest email marketing strategies to boost your engagement rates! The post 9 Strategies to Increase Email Engagement appeared first on SendGrid.
Let’s face it, email terminology can be really intimidating. With so many acronyms and interchangeable terms, it’s hard to know what’s what. To help you make sense of it all, we’ve defined some key email delivery terms for you below. Allow list: A list of trusted IP addresses and domains for which all mail is […] The post Industry Standard Email Terminology appeared first on SendGrid.
Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […] The post How to Use First-Party Data for Marketing Email Personalization appeared first on SendGrid.
We’re breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid.
What do you do when you notice email deferrals? Does quantity trump quality in email deliverability? Learn the answers and more from a Yahoo! Postmaster. The post Ask the Expert: Lili Crowley, Postmaster, Yahoo! appeared first on SendGrid.