Mapp
San Diego, 21 September 2021 – Mapp, the international provider of insight-led customer experiences, has successfully completed the ISO certification process for the management system, that steers – among others – Mapp Cloud. The system is in this instance also in charge of managing the cross-channel marketing automation solution Engage as well as the Intelligence-module for Customer Analytics, according to the internationally authoritative standard ISO 27001 for information security management under consideration of the ISO 27018 requirements for the protection of personal data in the cloud. Christian Senk, Chief Security & Privacy Officer at Mapp, comments: “Customer data is our most valuable asset. The systematic and effective protection of this data is an integral part of Mapp’s DNA and the base of our reputation as a provider of insight-led customer experiences. The rigorous certification process with annual compliance audits by an independent third party gives our customers additional confidence in…
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The Apple Mail Privacy Protection will be released this week with iOS 15. It has initiated turmoil in the Digital Marketing world, as it will make email open tracking a lot more unreliable than it already was in past years. Emails and images will be downloaded to Apple servers the moment they land in the recipients’ inbox – causing open pixels to track email opens, although the email was not even opened or read by the user. Open rate and other KPIs like click-to-open rate or number of active users are based on email open tracking, which have previously been used in email marketing as the most important measurements to rate the campaign success. Email Marketers seem to be worried about the changes coming with the release and the implications of Mail Privacy for Email Marketing. Most articles in Marketing blogs and magazines recommend analyzing user and device data ahead…
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San Diego, 7 September 2021 – Mapp, the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform. This year’s Summer Update encompasses 16 new functionalities and improvements including the integration of Web Push messages. In addition, Mapp Cloud can now be seamlessly integrated with various partner tools such as eCommerce shops, while enabling smarter product recommendations. This allows marketers to design the customer journey even more precisely to achieve marketing goals efficiently. Steve Warren, CEO of Mapp, comments, “With the latest update to Mapp Cloud, we have reached another significant milestone. Creating insight-led customer experiences is based on the ability to derive true customer insights from the data at hand, and to incorporate these insights into customer communications across all channels. With Web Push, we provide our customers yet with another marketing channel that can be used to optimize conversion rates and…
Our Summer Update is packed with 16 exciting features, including Web Push as a new marketing channel for your cross-channel marketing game, a new Analytics API for Mapp Intelligence, and a revamped navigation bar in Mapp Engage. Check out what else the Summer Update has in store for you. Push your Marketing to the Next Level with Web Push Have you ever wondered how to catch website visitors early in the conversion funnel when they are not quite ready to enter their email address or download your customer app? Then Web Push has your name written all over it! Web Push messages help you to react and interact with your website visitors in real-time with browser-based notifications. Web Push is one of the most cost-effective marketing channels and will reach your customers even when they have left your website for effective re-engagement. Here are some examples where Web Push will…
London, 31 August 2021 – Mapp, the international provider of insight-led customer experiences, and Combine Digital were chosen as partners to help The Digital Public Library. While Combine Digital collects anonymous visitor data from the association’s websites, Mapp enriches it with user analytics. It was vital that the data being collected from their website and app was transformed into actionable insights to allow them to push their online strategy, as well as improve the user experience. It was essential for The Digital Public Library to find a technology partner that would help them: Better understand the many different user needs Improve the user experience of their web sites Increase the availability of resources across all Danish public libraries Provide relevant information to the right person, at the right time Another key requirement of The Digital Public Library for the solution was that all collected data was accurate and valid. This…
London, 26th August 2021 – OPI, one of Wella Company’s iconic brands, is the world leader in the professional nail care industry, chose Mapp, the international provider of insight-led customer experiences, and its marketing automation platform for behavioral trigger campaigns. OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. They are committed to providing high-quality products and services with a focus on industry safety and innovation. The brand also places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. After previously working with another enterprise-level marketing automation vendor, OPI was struggling with the barriers associated with setting up behavioral trigger campaigns. It was also finding resourcing an issue as the Marketing Team only had a small team. The company…
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San Diego, 24 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced it will have an extensive digital presence at DMEXCO @home on 7/8 September 2021. As a highlight, the MarTech company will present its Mapp Cloud Summer Update for the first time. With a wide range of innovations, it will be possible to realize insight-led marketing meeting highest standards. Exciting new features are expected in the areas of cross-channel marketing and marketing automation workflows as well as product recommendations and in campaign monitoring, plus much more. Another DMEXCO highlight is the “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. Mapp was recently named a Strong Performer by Forrester analysts for its cross-channel campaign management. This enabled the MarTech company to achieve five out of five stars in 13 categories. The top rating was awarded for descriptive analytics and digital intelligence, reports and…