Mapp: Summer Update 2021 – What’s new in Mapp Cloud

Mapp just posted a new insightful story:

Our Summer Update is packed with 16 exciting features, including Web Push as a new marketing channel for your cross-channel marketing game, a new Analytics API for Mapp Intelligence, and a revamped navigation bar in Mapp Engage. Check out what else the Summer Update has in store for you. Push your Marketing to the Next Level with Web Push Have you ever wondered how to catch website visitors early in the conversion funnel when they are not quite ready to enter their email address or download your customer app? Then Web Push has your name written all over it! Web Push messages help you to react and interact with your website visitors in real-time with browser-based notifications. Web Push is one of the most cost-effective marketing channels and will reach your customers even when they have left your website for effective re-engagement. Here are some examples where Web Push will…

Continued here: Summer Update 2021 – What’s new in Mapp Cloud

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