Top Deliverability’s Blog
HubSpot: 4 Key Insights: How AI Is Redefining Startup GTM Strategy
- March 26, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a insightful blogpost:
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their GTM strategy. Those with the highest growth and most funding are more likely to attribute their growth to AI. Here are some more interesting tidbits from the meaty report: 1. AI Jobs Are Hot The report shows that 71% of startup founders already have a designated person or team that specializes in using AI in their GTM strategy, and 66% plan to hire more AI specialists in the next year. If you can’t beat it, join it. Source: Google Trends, six-month rolling average But the cost of hiring these folks is a top challenge for
Read more: 4 Key Insights: How AI Is Redefining Startup GTM Strategy
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