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EmailToolTester: Email Deliverability Statistics 2023: All the data on avoiding the spam folder!
EmailToolTester just posted a engaging write-up:
Email deliverability is a big deal if you’re into email marketing; it’s basically a measure of how many of your sent emails actually make it to the inbox and not the spam folder, (your deliverability rate is that number as a percentage of all the emails you sent out). Why is this important for email marketers? Well, no matter how awesome your email content is, if it’s landing in the spam folder (or going missing altogether), it’s pretty much going unread. That means lower engagement, fewer conversions, and ultimately, less ROI from your email campaigns. So, understanding email deliverability statistics is crucial for making the most out of your email marketing efforts. At EmailTooltester, we’ve always recognized the importance of measuring deliverability, which is why we’ve been running deliverability tests on all the major email marketing services for the past 6 years. Below, you’ll find the most important email deliverability
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