EmailToolTester: 12 Benefits of Newsletters: Why they are essential to your email marketing strategy!

EmailToolTester just released a insightful post:

Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and other types of email marketing campaigns. Do you really need a newsletter, too? Well, there are many benefits of newsletters. Not least is the fact that no matter what type or size of business you run, an email newsletter will help you build relationships with your email subscribers, leading to increased conversions. In this post, I’ll share the numerous other benefits of newsletters – and what you need to do to achieve them. And by the time you finish reading, you’ll have learned why they are an essential part of your email marketing strategy. Sounds good? Let’s get to it. 1. Build your email list Yes, you need a lead magnet to build your email list. But who says a lead magnet has to be downloadable content? One benefit of newsletters is

Read the original here: 12 Benefits of Newsletters: Why they are essential to your email marketing strategy!

P.S. Do you need help with your Deliverability? Ask for a Consultation