Email Blogs
I’m repeating the presentation I gave at M3AAWG in London for the Certified Senders Alliance.It’s all about how to send an email by hand, and how knowing the mechanics of how an email is sent can help us diagnose email delivery issues.We’re starting in about five hours from when I post this.Register at https://register.gotowebinar.com/register/2268789893122531343
Over on the Oracle Blog, Clint Kaiser, Daniel Deneweth, Jason Witt note that we’re at the one year anniversary of the launch of the Apple Mail Privacy Protection functionality. How did it impact marketers? How does it impact analytics, email deliverability, live content, and email design? The smart gentlemen from Oracle answer these questions and more … read it all here.
Do you want to be kind to your friendly neighborhood mailbox provider? Of course you do! Who doesn’t want to “do a solid” favor for a giant, faceless corporation?? I kid. Seriously, though, this pro-tip has benefit both to you and to the mailbox providers: If you can stagger your send times — don’t launch exactly at zero or thirty minutes past the hour — adjusting send start time by just a few minutes, starting anywhere from perhaps three to eight minutes early or late, you’re likely to see that mail delivered more quickly, and it might be less likely to be throttled. Because everybody else sends at the top or bottom of the hour (exactly), mailbox providers get overwhelmed with inbound email delivery attempts at those exact moments. A representative of one of the big mailbox providers explicitly confirmed for me that this happens. The implication is that if
It’s that time again! Are you living for the weekend? Me, too. And the O’Jays have just the perfect song for us. See you on the east side…or maybe the west side, if you go over the bridge. Enjoy.
Normally now would be a good time for me to provide a write up on the current status of mailbox provider support for BIMI, but my Kickbox colleague Jennifer Nespola Lantz beat me to it, so I’ll just link to her very informative blog post over on the Kickbox blog, where she details which mailbox providers support BIMI today, and which ones require a VMC or not.And don’t forget to check the BIMI section here on Spam Resource to find even more info on BIMI sender logos.BIMI is becoming kind of a big deal!
Hashing, if you didn’t know, is a term generally meant to refer to converting a bit of text, a key, or a file into a specific type of value. In the context of email address hashing, we’re talking about “one way hashing,” meaning that you convert an email address into a hashed value, but once that’s done, you can’t convert it back to an email address.Why do you ever need to hash email addresses? Because, if you’re ever working with a marketing partner, or list rental, or perhaps even a newsletter sponsorship, you need to make sure that the partner or list owner, when sending that advertisement (or newsletter containing the advertisement), doesn’t send it to people who have already unsubscribed from your emails.If I sell widgets, and I’m sponsoring Bob’s newsletter, and he’s going to send out an email advertising widgets for me, to comply with the law (and best
It’s time to talk Email List Management! On Thursday, October 20th, my Kickbox Colleague Jennifer Nespola Lantz and I will touch on the risks of database resurrection, how bad data can tank deliverability (and how email verification can help to mitigate that risk), and more good and bad practices when it comes to keeping your email list alive. And we’ll have time for your questions. Join us, won’t you? Register here.
Hey, email nerds! Are you like me, running various random EC2 instances with scripts or applications that do a bunch of spam and email message analysis, checking (among other things) all the domains and IPs you find? Okay, there aren’t millions of us, but I know I’m not alone out there! Email nerds unite! Anyway, if you’re querying Spamhaus’s blocklists directly from your AWS-hosted infrastructure, be aware: Beginning October 18th, Spamhaus is likely to block those queries, responding instead with a 127.255.255.254 response code. Why? It sounds like AWS is a large source of traffic for Spamhaus, and it’s hard for them to sort out who’s who– including who should be getting access for free and who shouldn’t be. Don’t fret, though. Just sign up for the Spamhaus Data Query Service (DQS), and you should be able to keep the access flowing.Is this really surprising at this point? Not to me.
It’s time for a New Jack Swing break, courtesy of Johny Kemp, who just got paid. Enjoy.
Another day brings us another simple reminder that buying lists will cause you trouble. Toshi Onishi, writing for the Dotdigital blog, succinctly shares with us the three major issues around transparency (and consent) that comprise insurmountable roadblocks when it comes to purchasing email lists. And if you need more ammo to help explain to a boss or marketing manager why buying lists isn’t cool, don’t forget to check out https://www.shouldiuseapurchasedemaillist.com where you’ll find more links to articles that break down why it’s a bad practice and so broadly prohibited.