Litmus
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email? Typography is the styling of the written content and includes typeface, weight, size, color, and letter spacing. Typography in email is all about your copy’s overall look and arrangement to make a visual impact. Many brands today are grabbing subscriber attention and getting their message across with well-styled copy and few or no images. What’s a typeface? A typeface, or a font family , is the design of a set of characters
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the year go off without a hitch. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year! Don’t worry—we’ve done some digging into the data to make sure you have a great holiday season (and can actually celebrate this year.) Here at Litmus, we analyzed 2.5 billion email opens from
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? (Yes, yes, and yes.) Most of all, who should be using it, and how? Simply put, every member of a modern marketing team can benefit from AI assistance . AI can take care of the time-consuming and monotonous parts of the job so your marketers can use their talents where they count most. There are two types of AI that we’ll be covering here. Predictive AI uses customer behavior patterns to anticipate future behavior and help you optimize your strategies and timings, while generative AI allows you to quickly create personalized content at scale. No
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email . Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail . And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold . Worried about Apple’s iOS 17 impacting your emails? Fear not, email marketers—it’s impact on email rendering is pretty minimal
The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday shopping broke records (again) at $211.7 billion . But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails. Triggered emails have a “set it and forget it” reputation. While it’s certainly a lower lift than the everyday email campaigns you build from scratch, you should review your triggered emails on a regular basis . Yes—the holiday season is busy. But if sales is your goal, now is the time to evaluate your triggered emails and tailor them for the holidays. First, make a list (and check it
Welcome back to our monthly series, where team Litmus shares their favorite emails picks for the month. This October, our inboxes were filled with thoughtful feedback emails, animated GIFs, and, of course, spooky emails. Read on, or jump ahead! Reese’s Book Club Violette_FR Atlassian Nintendo Who Gives A Crap Reese’s Book Club Subject line: Spooky Season Preview text: Happy Friday the 13th! Reese’s Book Club Edition #134 Angie Weyman (Product Marketing Manager, Litmus) says : Love when spooky season and books come together! This email from Reese’s Book Club was incredibly engaging with great imagery (not just of books), costume ideas, word games, and yes, spooky book recommendations—which I am looking into each and every one… Violette_FR Subject line: Your thoughts mean everything Nicole Swift (Customer Support Senior Manager, Litmus) says : I’m sure we all get emails all the time asking for reviews and thoughts. This one from Violette_FR
In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. ESPs are instrumental in ensuring that emails are delivered to the right inbox and not marked as spam. Basically, love ‘em or hate ‘em, we need our ESPs. And we all want to make sure we’re using the best tools for the job at hand. (Or at keyboard, at mouse, at screen reader…you get the idea.) That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. And you all delivered! In this blog, we’ll explore a quick a snapshot of the ESP landscape, looking at the key players and a few trends in the ever-evolving email
On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror! In this blog post, we’ll dive into Apple’s LTP (spoiler alert: you do not need to panic) plus, share how iOS 17 changes how your emails will render—and what steps to take next. Let’s dive in: Apple’s iOS 17 in a nutshell: key features and changes Dear marketers, let’s pause a moment and look at the key changes coming to us in iOS 17 before we lose our hats. Privacy enhancements First and perhaps foremost is the privacy enhancements, better known as Apple’s Link Tracking Protection, or LTP for short. In a world where many websites are used to being
Now that Apple’s Mail Privacy Protection dominates reading environments, email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must. It’s a great way to guarantee a good experience for your subscribers everywhere, no matter where or how subscribers interact with your emails. Responsive or hybrid email design makes all the difference! But what’s the difference between hybrid and responsive email design, why are the methods important, and which should you choose? Read on to understand which design strategy is best for your campaigns. What is hybrid email design? Hybrid email designs adapt to device sizes without using media queries and breakpoints, which apply styles based on conditions like screen width. Since some email clients strip or ignore media queries, hybrid design helps you create a mobile-friendly experience
Email geeks, you’ve done it again. Thank you, thank you, thank you. Our friends at G2 recognize the best of the best in software each quarter. We’re thrilled that they have recognized Litmus again in their Fall 2023 awards. What makes these extra special? It’s not just an award—it’s based directly on excellent reviews from email geeks like you. At Litmus, supporting our customers and community is super important to us. Winning an award is always nice, but what’s even better is that it reflects on our ability to serve you, the email marketers, developers, and designers working every day to make email better. Check out our new awards below: Litmus wins 39 Fall 2023 G2 Badges We’re consistently recognized by G2 as one of the best of the best in email. This quarter, we won a whopping 39 (!!) badges, including: High Performer Easiest to Do Business With Easiest