Litmus: Why Triggered Emails Are Your Holiday Email Marketing Secret Weapon

Litmus just released a new interesting write-up:

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. This is when your subscribers go into high gear shopping and buying gifts for their friends, family, and themselves. In 2022, holiday shopping broke records (again) at $211.7 billion .  But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails. Triggered emails have a “set it and forget it” reputation. While it’s certainly a lower lift than the everyday email campaigns you build from scratch, you should review your triggered emails on a regular basis . Yes—the holiday season is busy. But if sales is your goal, now is the time to evaluate your triggered emails and tailor them for the holidays.  First, make a list (and check it

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