Top Deliverability’s Blog
Litmus: How AI Can Make Your Marketing Messages Stronger and Your Teams More Efficient
Litmus just released a new insightful blog:
By this point everyone knows that you’re supposed to be using AI in your marketing…. but not everyone knows how. What exactly is it that AI can do that makes it so valuable? (Lots!) Which teams in your organization can benefit from it? (Almost all of them.) Can it help with content creation? Targeting? Workflow? (Yes, yes, and yes.) Most of all, who should be using it, and how? Simply put, every member of a modern marketing team can benefit from AI assistance . AI can take care of the time-consuming and monotonous parts of the job so your marketers can use their talents where they count most. There are two types of AI that we’ll be covering here. Predictive AI uses customer behavior patterns to anticipate future behavior and help you optimize your strategies and timings, while generative AI allows you to quickly create personalized content at scale. No
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