Top Deliverability’s Blog
Litmus: How to Use Email Typography That Speaks Volumes
Litmus just issued another brilliant write-up:
When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email? Typography is the styling of the written content and includes typeface, weight, size, color, and letter spacing. Typography in email is all about your copy’s overall look and arrangement to make a visual impact. Many brands today are grabbing subscriber attention and getting their message across with well-styled copy and few or no images. What’s a typeface? A typeface, or a font family , is the design of a set of characters
