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Litmus: How Does Email Engagement Change During the Holiday Season?
Litmus just released another interesting story:
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the year go off without a hitch. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year! Don’t worry—we’ve done some digging into the data to make sure you have a great holiday season (and can actually celebrate this year.) Here at Litmus, we analyzed 2.5 billion email opens from
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