Litmus: Everything Marketers Need to Know About the New Apple iOS 17

Litmus just published another interesting story:

On September 18, 2023, Apple launched its seventeenth release of Apple’s iOS operating system for the iPhone—iOS 17. And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP), which sounded like another version of Apple’s Mail Privacy Protection, but this time impacting click tracking. The horror!  In this blog post, we’ll dive into Apple’s LTP (spoiler alert: you do not need to panic) plus, share how iOS 17 changes how your emails will render—and what steps to take next. Let’s dive in: Apple’s iOS 17 in a nutshell: key features and changes Dear marketers, let’s pause a moment and look at the key changes coming to us in iOS 17 before we lose our hats.  Privacy enhancements  First and perhaps foremost is the privacy enhancements, better known as Apple’s Link Tracking Protection, or LTP for short. In a world where many websites are used to being

Read more here: Everything Marketers Need to Know About the New Apple iOS 17