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Litmus: This Month in Email: A Recap of Email Marketing News in October 2023
Litmus just released a insightful post:
We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Beware of the spooky surprises! Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email . Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail . And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold . Worried about Apple’s iOS 17 impacting your emails? Fear not, email marketers—it’s impact on email rendering is pretty minimal
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